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WhatsApp Marketing
WhatsApp Broadcasts That Actually Convert
PNPriya Nair Jun 27, 2026 5 min read
The biggest mistake brands make on WhatsApp is treating it like email. People open WhatsApp for personal messages, so a generic blast feels invasive. Segmentation is non-negotiable.
Group your audience by purchase history, engagement, and recency. A buyer who purchased 30 days ago wants a restock nudge; a cold contact wants value, not a promo.
Use rich media — a short video or catalog card outperforms plain text. And always give a clear, single call to action. One tap, one outcome.
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