Building a Creator Program That Scales

The brands getting real value from creators are not running campaigns — they are building programs. The difference is continuity: long-term ambassadors who know your product and speak about it repeatedly.

Start with 10 to 20 creators who genuinely fit your audience. Pay them fairly, give them creative freedom, and measure attributed sales over a quarter, not a single post.

Whitelist the top performers to boost their organic content with paid spend. You get the authenticity of a creator endorsement with the targeting of paid social.